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Monday, 26 August 2013

Do You Need Multiple e-Commerce Stores?

If you are already an existing e-commerce merchant, you must have come across other ecommerce merchants having multiple e-commerce stores. Have you ever wondered why do they have it? Have you ever been tempted to try it for your own business? Before you take any such decision, it’s always wise to scrutinize the relevant reasons behind having multiple stores. So let’s discuss some of the reasons that are compelling enough to start another ecommerce store.

Manage Multiple Stores on Single Dashboard
Different Brands: If your existing store is all about selling one single brand and you are thinking to start selling another brand, then starting another store makes more sense. With this strategy, you will be diversifying your business without diluting the image of your existing store.

Different Pricing: Every business has their own pricing strategy to follow and every pricing strategy attracts a certain kind of customers. For example, if you are selling premium-quality products, you might be charging higher prices for higher profit margin. But now if you are thinking to start selling at lower profit margin with high sales volume, then starting another store is more practical than muddling up the pricing strategy of the current store.

Different Niche: If you are already having a store that serves a particular niche market, then it’s better to have another store if you are planning to introduce new products that have got nothing to do with the existing niche of your store. For example, if you have a store selling specialized products for diabetic people and if you are planning to sell general medicines too, then it’s better to create a new store for the latter ones.

If the above reasons are compelling you to opt for another ecommerce store, do consider advantages and disadvantages about it too. If you decide to go ahead with the multi-store option, always hire an expert for it. That will make your life simpler and easier.

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