Take a fresh look at how you are selling your products online. Make sure that the landing pages of your website and mobile web are optimized. Create social presence by engaging with your audience on social networking platforms.
Organic search is always better than paid search, but using the latter in sync with the former one can yield outstanding results. By improving the number of searches of your brand, you can gain more visits to your website and store.
Giant retail stores such as Wal-Mart and Best Buy are implementing advanced fulfillment methods such as ship-from-store and in-store pickup. By implementing ship-from-store, retailers can use store inventory to fulfill online order by shipping the products from the store closest in proximity to where the order was placed from. In-store pickup will let the customers buy online and pick up their purchases at the nearest retail location. The method is great to drive traffic into stores, leading to additional purchases more than 40% of the times.