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Thursday, 17 July 2014

How to Build Trust Online

Just like a brick-and-mortar store, you need to build trust for your eCommerce business. If you fail to do so, there are tons of eCommerce merchants who are just waiting to nab your customers, and believe us, you definitely don't want that to happen. Just following the following steps to gain your customers' trust.

Display payment logos

Unless you are operating since years or you have a strong market presence, you have to display payment logos. The reason for this is simple: when the customers are assured of the secured payment gateway, they are assured about the safety and security of their personal and financial information. Also, display of visible padlock from software companies such as Comodo Secured or PayPoint will reflect your commitment to keep the customers' data safe and secure. You can even put up a list of payment processing card issuers like MasterCard or Visa as well as the logo of payment services you support like PayPal or GoogleWallet. This will show that you are vetted by reputed companies.

Third-party badges

If you are using reputed services, like UPS and FedEx, you should display their badges because it will show how you use effective and efficient services. This, in turn, will have positive impact on the customers. If you are selling on huge online platforms such as eBay or Amazon, make sure you include their logos somewhere on your site.

Use customer reviews and testimonials

As you might already know, nothing is as effective as customer reviews. If you are still doubtful, consider this: A research by BrightLocal conducted in 2013 found that 79% of the customers trust online reviews as much as personal recommendations from friends and family. So make sure that you are leveraging the customer reviews at the right place.

Display contact details prominently

A 2013 study by Response Tap found that 57% of the customers give priority to those merchants who can be reached easily. When you offer contact information to the customers, they are assured of some human interaction, and this goes a long way in building customer confidence. Also, when you display a fixed address, your business will appear real, reliable and tangible.

Simple website navigation

A user-friendly website always attracts traffic in hordes. According to professional web designers, every part of the website should be accessible in three clicks from the home page. Would you have a complex brick-and-mortar store? You shouldn't treat your eCommerce store any different.

Display “About Us” section prominently

Customers would love to know from whom they are buying. So let them know about it. Be friendly and honest because this will inspire trust within customers. Tell them how the business started and what kind of products you are offering. Also, let them know how you are different from your competitors and how many satisfied customers you have.

Transparent company policies

Customers are always wary when they can't get enough information about the store from which they are thinking to buy. Rightly so. If you don't want your customers to doubt your integrity, have clear and concise return policy, shipping policy and delivery times.

Improve presence on social media platforms

Be active on social networking platforms like Facebook and Twitter to reinforce on people's minds that the business is alive and well. Also, keep social media links on the website to build a strong brand presence.

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