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Thursday, 27 November 2014

Mobile Friendly Website Vs. Responsive Design

With the craze for mobile shopping peaking, small businesses are turning toward responsive design, in real big numbers. Responsive design is all about making your current website mobile-friendly. Such sites help manage, update, market and optimize your online store. Conversely, businesses are also coming up with a parallel site with entire focus on mobile phones. The specialty of only-for-mobile sites is that you can cut down content as and images as much as you want.
Mobile friendly website vs Responsive Web Design
Mobile Friendly Website Vs. Responsive Design

And if you are already using a CMS like WordPress or Magento with a premium theme, there’s a high possibility that your online store is already responsive and you simply need to make small tweaks and changes. But in case you are just about to launch an online store, do consider the following tips to create a mobile-friendly website.  

Keep it simple:

The mobile version of your website should be simple and to the point. Meaning, instead of focusing on the business history or about us page, you need to directly link them to your shop. This helps the mobile user to have a look at your products. Also, keep your navigation menu short and simple, and also install a search bar which will help customers search pages easily. Further, you can consider single-page layouts for smaller mobile phone screens. Something such as a simple business logo and description and also table of contents are enough for customers to achieve the desired actions.

Keep it fast:

Speed matters, for smartphones. So ensure that your website offers swift and seamless service on smartphones. As mobile users don’t have the patience like the Desktop users, you need to ensure that your website is designed in such a way that it can be speedily browsed on a smartphone.

Plus, include lower resolution version of the images because consumers like to browse images on mobile phones. Besides, videos are also popular. So for videos, use a technology and a video player that offers flawless video experience. When it comes to content, keep it bare minimum. Long pieces of content only irritates the customers as it takes too much time in loading.

Keep the 'touch' factor in mind:

As mobile users use fingers for browsing and tapping on the screen, you should build links and buttons that are large enough to tap easily. Also, keep space between links and buttons generously.

As users hold the smartphones or tablet with one hand and use the other to navigate through the products and offers, it’s important to design the website in such a way that all you need is to slide and tap without having to flip the smart phone all the time.

Easy checkout process:

Don’t make your customers fill lengthy forms and unnecessary fields. Making them enter too much text while making an order frustrates them.

Plus, use well-known checkout and payment gateway, given that most of the transactions are done publicly

Lastly, test your online store on smartphones or tablets instead of testing it on online emulators. This will give you a proper feel of how your website, shopping cart or checkout works in real.

Head over to Ydeveloper to find more benefits of responsive web design as it offers the better SEO prospects and user experience than mobile friendly website.

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